A Christmas Message

I’d like to take this opportunity to wish all my readers a very Merry Christmas and Happy New Year.  I trust you have enjoyed my posts throughout the year and look forward to an even bigger and better 2013.

Next year will see a fresh new look for the blog, along with some exciting new initiatives around content to further engage with the SMSF community.  I’m also very excited about the launch of our new SMSF online course, SMSF101 in early February 2012, a joint initiative of The SMSF Academy and Money101.  With the course having recently received 49 CPD points from the SMSF Professionals Association of Australia (SPAA), I believe it will be a ‘game-changer’ for the industry in the delivery of education and training.  Most importantly,  it will provide individuals with a fantastic pathway towards becoming an SMSF specialist.

I look forward to you joining me again in 2013.

All the very best,

Aaron Dunn


Thedunnthing reaches 100,000 visitors

Today I have achieved a wonderful personal milestone, with thedunnthing blog having its 100,000th visitor.

I look back to October 2009 when I commenced my blog as a simple idea to help me better understand technical issues and strategies impacting Self Managed Super Funds.  The first month had just 145 visitors (I guess you have to start somewhere)!!!  However, over the two and a half-year journey, my blog has continued to grow month by month, reaching more than 7,500 visitors last month, making it arguably Australia’s leading SMSF website with strategies, education, technical issues and opinions about where the SMSF industry is today and looking into the future.

I receive wonderful feedback from trustees and professionals including accountants and financial planners about the value of the content that assists people better understand the benefits and strategies within SMSFs.  The content has varied from written material, to podcasts, videos, and Powerpoint presentations, all with a purpose to assist both me personally and you in better understanding key SMSF issues and opportunities.

People say SMSFs are complex… I disagree.  I think they have their complexities, but like all things with knowledge, more and more Australians are becoming engaged with their superannuation savings through SMSFs, which in my view is a good thing!  This view seems to be shared by Government, in particular from the findings and recommendations from the Super System Review (Stronger Super reforms).

Self Managed Super Funds have a very bright future… a more financial literate society will see engagement continue to grow as more people look to take a greater control over retirement savings.  To ensure the system remains robust as total SMSF assets grow to a projected $2 billion by 2030, we are seeing a greater focus on competency with advice and the auditor role.  These reforms will impact the numbers of professionals within the industry (in particular auditors), but the positive impact it will have on confidence in the sector should (and will) override any short-term pain.

I look forward to continuing to share my views and strategies on SMSFs as the industry moves into even more exciting times.

A big thank-you to everyone who has followed me and has supported my blog and my business, The SMSF Academy.


Aaron Dunn

The launch of the SMSF Academy

Yesterday was a landmark day for me both personally and professionally, with the official launch of The SMSF Academy.  This launch coincided with our inaugural training event in Sydney, the SMSF Limited Recourse Borrowing day.

It was a resounding success, with extremely positive feedback about the quality of content, presenters, and tools to assist practitioners from across the financial planning, accounting and audit professions on the topic of SMSF borrowing.

Read our media release about our launch.

I am looking forward to tomorrow’s limited recourse borrowing day in Melbourne.  For your last chance to register, visit The SMSF Academy website.

See today’s media coverage about the launch of the SMSF Academy:

(C) The SMSF Academy 2012
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